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The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Wellington Place, Leeds
Borough Yards Southwark
Red Radisson Liverpool
Redcar Regent Cinema
University of East Anglia, Norwich
Fashion Museum Antwerp
University of Wolverhampton, School of Architecture
City Walk, Dubai
Urban Centre Masterplan, Doncaster
The Design Museum, London

Latest news items

New cover for 2nd edition of the Sign Design Guide

The 2nd edition Sign Design Guide will be published soon

Many of you will be familiar with the Sign Design Guide . It is firmly established as an authoritative guide to designing signs inclusively. The Guide is now over 20 years old, and while still doing an excellent job, we thought it Read More…

Sunset view of Margate bay

Whybrow Pedrola becomes Whybrow Studio

As of mid June 2023, Whybrow Pedrola is renamed Whybrow Studio, now that they’ve fully embraced the move to Margate on the north Kent coast. The Whybrow Pedrola studio opened in Margate when the pandemic hit in 2020. It was a positive Read More…

Designers: GA::kit Open Source Software now available

GA::kit has been created by American firm Gallagher & Associates (G&A), experts in the field of building community experiences. It’s an Open Source Software toolkit for developers and creative technologists on experience design teams, to quickly develop interactive experiences. This can be Read More…

Aerial view of the National Museum of Norway

Endpoint’s wayfinding solution of the National Museum of Norway wins gold at 2023 Viseult Awards

Congratulations to Endpoint whose wayfinding work for the iconic National Museum of Norway recently won gold at the 2023 Visuelt Awards ceremony, held on 11 May in Oslo. Statsbygg – the Norwegian Directorate of Public Construction and Property – appointed Endpoint to Read More…

Reader’s corner book of the month: June 2023

Featuring publications of relevance to our industry, including those cited in SDS e-newsletter lead articles and suggested additional reading, we’ve recently relaunched the SDS Reader’s Corner book of the month page. Each month we will showcase a suggested read that relates to Read More…

Making Borough Yards happen: the SDS twilight tour

On 23 March, the SDS held their first in-person event of 2023. Wesley Meyer and Jamie Trippier of f.r.a. gave a tour of their work on Borough Yards in south London. It was a dark and stormy night … no, it really Read More…

Examples of three information design students' work (from Pontificia Universidad Católica del Perú)

Teaching information design to undergraduates, a Peruvian perspective

How could information design help to improve people’s quality of life? That was the starting point from which I decided to shape an elective course for graphic design students at the Faculty of Art and Design at PUCP (Pontificia Universidad Católica del Read More…

f.r.a. design studio's Jamie Trippier (left) and Wesley Meyer (right) celebrating after their Gold at Transform Awards Europe (22nd March '23) for their work on Borough Yards Southwark

f.r.a. tops up its awards count!

SDS member, f.r.a. has boosted its bulging trophy cabinet with yet another prestigious award for their work on Borough Yards, a new dining, shopping, workplace, and cultural destination in the medieval heart of London’s Southwark. On 22 March they picked up the Read More…

Design Economy image (for Design Council)

Design Council champions the value of design. Interested in becoming a research partner?

Every three years, the Design Council publishes Design Economy, the only publication that provides data on the state of design and design skills in the UK, and their value to the whole UK economy. The term ‘design economy’ identifies four categories of Read More…

Composite image featuring head & shoulder shots of Joseph Derbyshire, Paul Dyke and Jac Lloyd-Jones (left to right)

Astra Group unveils new company structure

SDS member Astra Group is a leading full-service provider of traditional and digital signage solutions. The business has recently unveiled a new group structure as it eyes continued growth. The news follows the 2022 unveiling of the Manchester-headquartered business’s new group identity Read More…