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Astra Group unveils new company structure

Composite image featuring head & shoulder shots of Joseph Derbyshire, Paul Dyke and Jac Lloyd-Jones (left to right)SDS member Astra Group is a leading full-service provider of traditional and digital signage solutions. The business has recently unveiled a new group structure as it eyes continued growth. The news follows the 2022 unveiling of the Manchester-headquartered business’s new group identity which brought its digital solutions arm ADXBA, and bespoke architectural signage arm Astra Signs, under the one brand.

The announcement sees the centralisation of Astra Group’s sales and marketing departments, as well as certain backend operational functions. Paul Dyke, steps into the newly created role of Group Sales Director. Paul will be responsible for the continued UK and international expansion of the business, and leader of the 10-strong sales team. Supporting Paul are Joseph Derbyshire, promoted to Head of Business Development, and Jac Lloyd-Jones who joins Astra Group from WIDD Signs as Business Development Manager. The sales team will work at Astra Group’s Manchester headquarters, with input from regional hubs in London and Dublin.

Astra Group CEO, Jim Kerr, said: “The new group structure follows an in-depth review of our management division, physical locations, continued integration of systems and more. It completes what I like to refer to as the collaboration phase of the business, further to our uniting the digital solutions and traditional signage arms of the business under the one group identity last year … We’ve ambitious plans and I’m pleased to say we’re already making great steps towards realising them … ”

Astra Group is a leader in producing innovative visual solutions for a wide variety of sectors including travel and transportation, hospitality, retail, leisure, and international events. Clients include BT, Manchester Airport Group, Hilton Hotels & Resorts, NHS, Manchester City Football Club, Samsung, and Unilever.