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Elite Pro Sports Rebrand (Visual Group)

External image of Elite Pro Sports shop showing signage by Visual Group

Clients: Elite Pro Sports

Sector: Retail & leisure

Location: Yorkshire (UK)

Role: The nature of the service delivered i.e. rebrand, sign design, manufacture and installation.

The Brief: Elite Pro Sports were looking for full retail rebranding at which point Visual Group were contacted to consult on a new concept for the Group.

With the use of eyecatching signage & graphics that would attract attention from the mall and entice customers inside, the store would feel more like an experience for the consumer & result in customers enjoying & sharing with others.

Following the initial briefing meeting, the team at Visual Group set to work, creating concepts and ideas.

Outcome: This project offered a number of solutions for both the shop entrance and inside the store. The shop interior used a wide range of ideas as part of the interior design, retail racking included LED neon engraved scaffold board, acrylic table tops, free standing inspirational words, digital printed large format wall graphics and curtains, flat acrylic letters ,3D built up acrylic letters with halo LED illumination.

“We are absolutely delighted with the ideas and the work from Visual Group, they were there every step of the way, from the initial briefing and brainstorming meetings through to manufacture and installation to help achieve our vision. We aim to open many more Elite Pro Sports shops throughout the UK and will definitely be using Visual Group as our preferred partner.” (Shane Miller – Owner of Elite Pro Sports)

Case Study Submitted By: Visual Group.

Composite image showing three different forms of signage as part of the Elite Pro Sports signage rebranding project by Visual Group