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Delta Hotels Rebrand (Astley)

External signage for Delta Hotels rebrand by Astley

Project name: Delta Hotels Rebrand

Clients: Delta Hotels by Marriott

Sector: Retail & leisure

Location: Various sites across the UK

Role: Project encompassed the manufacture and installation of a variety of branded assets for Delta by Marriott, as well as the provision of site-specific signage packs to ensure consistency across the locations.

Brief: Astley had the pleasure of working with Delta as they launched into the UK from the US, supporting with the rebranding of 8 Marriott sites with the Delta name. The range of venues is extensive – from city hotels to golf courses and country clubs – therefore necessitating a wide range of brand implementation solutions.

Outcome: Initially, Astley’s in-house designers created each site-specific signage pack based on the client’s signage manual, using detail gathered from comprehensive surveys carried out by our team. Each pack captured the unique set of assets specific to the location and worked closely with the manufacture departments to ensure that consistency was monitored across all the sites.

It was a pleasure to provide the brand graphics for such prestigious golf courses. The Old Course at St. Pierre Country Club, having hosted over a dozen European tournaments, offers a championship length and a beautiful backdrop. With other sites including the Forest of Arden, Breadsall Priory, and Tudor Park, there was no shortage of esteemed locations!

The project required a lot of replacement branding, with a wide range of assets being produced. The most notable asset would be the fascia signage. Manufactured from day/night vinyl that appears black in the day and illuminates white at night, it allows for around-the-clock signage visibility. As seen in the image, this magic vinyl uses perforated film to allow ​night-time light output whilst obscuring the underlying signface colour during the day. This substrate is really impressive and offers clients so much flexibility with their signage.

Other products included wayfinding (external and internal), totems, entrance signs, golf course branding and even flags. Regarding the internals, various substrates were implemented throughout the facilities, from glazing manifestations, gold dibond panels, and green tinted acrylic door signage.

Case Study Submitted By: Sandy Lockyer, Content Writer, Astley.

External signage for some of the hotels within the Delta by Marriott hotel group