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Where do we go from here? SOLD OUT

Thursday 28 January 2021

Image showing different wayfinding signs against a black background

About this event

Everywhere we go, we encounter implicit and explicit cues to guide us, from environment and behaviour to graphics and manuals. In complex environments, these cues become part of a system that can assist people to sort through data, fill out a form, absorb new information, or navigate a place.

Acclaimed wayfinding designer and theorist, David Gibson reflects on what he has learned since publishing The Wayfinding Handbook: Information Design for Public Places (Princeton University Press) in 2009, and why it’s now time for a new edition.

About our speaker

David Gibson celebrated his fiftieth year as a designer in 2019. He began his design explorations as an undergraduate at the Cornell School of Architecture, going on to study visual communications at Nova Scotia College of Art and Design and then earning his MFA in Graphic Design from Yale University, (where the department’s 212 York Street address sparked inspiration as he looked to name Two Twelve).

It is David’s passionate belief that, as designers, we have an obligation to help people find their way in an increasingly complex world, be it locating a doctor in a large hospital, understanding the national census questionnaire, or navigating public transit. This dedication to public information design derives in part from David’s civil rights activism in the 1970s. It informs his work with clients who want to harness the power of design to better engage with their customers and stakeholders.

A native of Montreal, David has always been a city dweller who thrives on the diversity and energy of the urban environment. His work has helped shape the experience of cities across the globe, from Dubai to Los Angeles.

David regularly leads workshops and lectures on the discipline and value of wayfinding design at educational institutions and industry associations around the world. He is a past President and Board Member of the Society for Experiential Graphic Design (SEGD) and was named Fellow in 2009. He is also a former national board member of AIGA. David currently serves on the board of the Public Policy Lab, a design think tank that works to improve the delivery of public sector services, and as President of the Board of Trustees of Art House Productions, a visual and performing arts group that is at the centre of the creative community in Jersey City, New Jersey, where he currently lives.

Two Twelve, founded in 1980, is a public information design firm with offices in New York and Honolulu. Two Twelve creates sustainable, user-centred designs to help people understand an increasingly complicated world. From signage to strategy, the firm designs thoughtful, user-centric systems designed to navigate, inform, communicate, and create new visions of the world around us.

The firm has its roots in wayfinding but has since expanded its expertise to include sophisticated information design as well as signage in diverse and ambitious initiatives.

At the heart of Two Twelve’s work is the aspiration to make the world a better place through design. Public information design is for everyone, and the firm’s design team leverage their collaborative process to advocate for the user experience and generate better outcomes for all.

Two Twelve’s portfolio of information design projects for prestigious clients spans the length and breadth of the United States, and includes: Transit Oriented Development (TOD) Wayfinding Master Plan for O‘ahu, NYC Voter Guides, Memorial Sloan Kettering Cancer Centre, Schermerhorn Symphony Center, University of Connecticut and Chicago Streetscape.

Register for this event

UPDATE (28.01.2021 – 10am) – This event is now sold out. We will be operating a waiting list (on a first come first served basis) to re-allocate late-in-the-day cancelled/no-show places. Please get in touch with our administrator Kate at to be put on the waiting list.

[This talk is free for SDS members. For non-members, the ticket cost is £10 per person.]

NEW! Not a member, unable to join us for the live-streamed event but would like to watch it at a time convenient to you? We now offer the option to watch the event recording on a time-limited basis for the cost of a £10 ticket. Please email Kate at for more information.

[Note: this event will be recorded and available to paid-up SDS members via our Talks Archive within a week of taking place.]



Via Zoom


28 Jan 2021 18:00

Price : £10.00

Already a member? See details above for booking details.