Call Us: +44 (0)203 488 0774


SDS summer party: wayfinding cues beyond signs

Thursday 11 July 2019
Blurring the lines of art, signage and placemakingExamples of light placemaking by Acrylicize and Jason Bruges Studio

About this event

Wayfinding is often equated with signs. But as any experienced consultant will soon tell you, signs are one among several options in the wayfinder’s toolbox. The architectural features, landscape design, lighting, public art, digital solutions and people all have a role in helping people to navigate and understand places.

For the SDS summer party we’re celebrating the role that art and light play with two speakers at the forefront of their fields. We’re delighted to welcome Paul Arad (Acrylicize) and Jason Bruges (Jason Bruges Studio).

Thanks to sponsors Spectrum SG there will be a cold buffet, drinks and plenty of time to catch up with friends old and new.

About our speakers

Acrylicize are a multidisciplinary creative studio, based in London and Seattle, that is exploring the boundaries between art and design, in the context of place making and identity. Creating bespoke artworks and installations, using art as a vehicle for story telling and brand expression, their creative process allows them to get to the heart of a project to produce something site specific and unique – an artwork or experience that communicates the narrative and history of a given space. They conceptualise, design, produce, and install a broad spectrum of artistic interventions that serve to express personality, and link the art world with the built environment. Landmark projects include: i)  The Manchester Lamps, a series of  playfully oversized domestic lamps that invite interaction and engagement with this key public space in the city centre of Manchester.  Each lamp marks a significant local historical innovation, its time period echoed by the shade’s distinctive design style ; ii) Contours, a 20 metre wide  site-specific light installation sitting at the heart of Tableau Software’s new Seattle HQ,  exploring themes of nature and discovery in a nod to data visualisation techniques; iii) Hatch,  a sculptural art intervention that references the incubation and cultivation of new businesses within St. John’s innovation park, taking the form of 2.5 metre tall cracked-egg form,  adorned with dissipating markings of binary code that represent the story of the famed Cambridge-based computer scientist Maurice Wilkes.

Paul Arad – Managing Director – graduating with a degree in History from Manchester University, in 2003 Paul partnered with Acrylicize founder James Burke to set up and run the commercial and operational side of the studio. In 2016 the Shoreditch based company established a sister studio in Seattle to support their mission to bring art into the everyday lives of a larger demographic of people.

Jason Bruges Studio has become internationally renowned for creating interactive spaces and surfaces that sit between the world of architecture, site specific installation art and interaction design. The Studio comprises a talented and experienced multi-disciplinary team, some of whose most celebrated pieces include: i) an epic installation for Hull UK City of Culture, in which over 20 industrial robots performed choreographies with light; ii) a site-specific light installation in the main nave of York Minster; iii) and most recently a series of immersive experiences for the Life in the Dark exhibition at the Natural History Museum in London.

Jason Bruges Founder – is a multi-disciplinary artist and designer based in London. After training as an architect at Oxford Brookes University and the Bartlett School of Architecture (UCL), Jason worked at Foster + Partners for three years. He then became a senior interaction designer at Imagination, before founding his own practice in 2002. Jason’s work blends architecture with interaction design and uses a high-tech, mixed media palette to explore spectacle, time-based interventions and dynamic spatial experiences. He is passionate about creating site-specific pieces that engage people with their environments.

Register for this event

This talk is free for SDS members and £25 for non-members.

To register and confirm your place, please email our administrator Kate at

All tickets include food, soft drinks and wine.

5.30pm doors open for networking, food and drink, with the talk start time 6.30pm.

Please note: This event will be livestreamed and available to SDS members in real time via our SDS Live Facebook account.

Event kindly sponsored by Spectrum SG (part of Global Brand Solutions) combined company logo

UK-based Spectrum SG are part of Global Brand Solutions, a network of companies which specialise in taking the concept off the page and developing leading brand ware solutions from design, strategy and implementation into a physical environment. They have the resources, geographical scope and expertise to make memorable brand experiences a reality.


The Gallery, Alan Baxter Ltd, 75 Cowcross Street, London, EC1M 6EJ


11 Jul 2019 17:30

Price : £25.00

Already a member? See details above for booking details.