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The best of British wayfinding 2018

Thursday 10 January 2019
A celebration of British Sign Awards 2018 wayfinding category finalists

Composite image showing the work of BSA 2018 wayfinding category finalists     [Images credited to CCD Design & Ergonomics (Simon Kennedy), Maynard and Placemarque]

We’re kicking off the New Year in style – celebrating the best in British wayfinding. All three finalists from the British Sign Awards 2018 wayfinding category will join us to talk through the brief, challenges and inspiration behind their winning projects:

  • CCD Design & Ergonomics will present their solution to the challenges experienced by visitors to the newly extended National Maritime Museum.
  • Maynard will discuss the development of the temporary and permanent wayfinding systems for London Bridge Station.
  • Placemarque will tell us about their innovative design for the Ireland Ancient East wayfinding project.

About this event

The themes of exploration and discovery are central to the National Maritime Museum. With the opening of four new galleries in September 2018 (and an architectural footprint that resulted in many visitors being unaware of displays on the first and second floors), CCD were tasked with creating solutions that encouraged visitors to explore and be inspired by maritime adventurers.  Designers Chris Girling and Darren Clarke will discuss how they used ethnographic research to uncover the challenges, as well as the inspiration for the design of the bold, colourful wayfinding system that followed.

Moving large numbers of passengers in a dynamic and fast paced environment is a complex challenge, but keeping people moving when that environment is constantly evolving poses an even greater test. Hayley Branston from Maynard will give an overview of the background to the London Bridge Station wayfinding project, and discuss the key issues and outcomes for both the temporary and final wayfinding system.

The aim of Ireland’s Ancient East orientation and wayfinding project is to encourage visitors to explore the diverse range of historical and cultural heritage experiences found in the East and South of Ireland. Sue Manley will take us through how Placemarque responded to the themes and vision of the IAE brand, taking references from the local environment, to develop a distinctive sign form that invites visitors to explore the wider tourism offer. The result is a contemporary and unique suite of signs that sit well in an open landscape, at a historic building or in a busy town centre location,

About the speakers

Hayley Branston – Head of Wayfinding Maynard, is a wayfinding strategist with over 11 years experience of working on high profile projects across the UK and internationally. These include the implementation of Legible London and the design of the wayfinding for nine central Crossrail stations. Hayley successfully combines a practical approach with creative thinking to develop considered design solutions. Maynard is a design practice that creates wayfinding, graphics, products and environments for clients in the transport, commercial and urban realm sectors.

Darren Clarke – Senior Wayfinding Designer CCD, has worked across a broad range of environments, particularly arts and heritage, education, residential and retail sectors over the last 11 years. Darren has worked on the design of wayfinding schemes for The Tate St Ives, The National Maritime Museum and Majid Al Futtaim Residential Communities in Oman and UAE.

Chris Girling – Head of Wayfinding CCD, has 13 years experience and has led the wayfinding team at CCD for five years. His extensive portfolio includes London 2012, HS2 and Schipol Airport.

Sue Manley – Founding Director Placemarque, started her career as an architect and has 30 years professional experience under her belt. Sue’s expertise is in formulating development strategies, visitor orientation techniques, wayfinding spatial strategy and information management, brief formulation, and project and design management. Sue led the project team to design the scheme for Ireland’s Ancient East. Sue is a Civic Trust assessor, was a CABE enabler and has been a visiting tutor at various design schools.

Register for this event

This talk is free for SDS members and £25 for non-members.

If this is your first SDS talk/event, you can request a special ‘taster ticket’ @£10 (payable on the door, or by invoice by arrangement with the SDS Administrator).

All tickets include wine, soft drinks and nibbles.

Anyone wishing to attend must email to register.

Please note: This event will be livestreamed and available to SDS members via our SDS Live Facebook account.


The Gallery, Alan Baxter & Associates, 75 Cowcross Street, London, EC1M 6EJ


10 Jan 2019 18:30

Price : £25.00

Already a member? See details above for booking details.