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Measuring design effectiveness

Thursday 11th October 2018

Bar charts (measuring design effectiveness) overlaid on an image showing a school interior


About this event

In a world driven by the availability of big data, clients increasingly expect evidence to underpin design choices as well as investment decisions. But design deals a lot in things that have always seemed somehow unmeasurable: how can we measure the seemingly ungraspable benefits that good design brings?

Brand and marketing colleagues have a range of frameworks and tools that they routinely use to demonstrate the effectiveness of their work. What can we learn from them that is applicable to implementing the wayfinding strategy for a new and complex development? Just how do you evaluate the effectiveness of your solutions or measure their contribution to the bottom line?

In this talk, steering group member Andrew Barker, drawing on case studies, academic research, and best practice from other disciplines, will discuss a range of approaches and techniques suited to measuring the effectiveness of design solutions in wayfinding projects.

As well as providing some practical solutions, this highly interactive talk is expected to stimulate further discussion about how the wayfinding community can best work together the raise the profile of the discipline and provide clear evidence demonstrating the value of our work. Make sure that you’re there to join the conversation.

About Our Speaker

Andrew Barker – Andrew is an information designer and researcher, and an enthusiastic advocate for evidence-based design. He works mainly in designing wayfinding systems and document design. He is also just finishing his PhD examining the relationship between design and behaviour.

Register for this event

This talk is free for SDS members and £25 for non-members.

If this is your first SDS talk/event, you can pay a special ‘taster fee’ of £10 payable on the door or by invoice by arrangement with the SDS Administrator.

Any member wishing to attend, must email to register.

Please note: This event will be livestreamed and available to SDS members via our SDS Live Facebook account.


Gallery, Alan Baxter Limited, 75 Cowcross Street, London EC1M 6EL


11 Oct 2018 18:30

Price : £25.00

Already a member? See details above for booking details.