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Navigating the National Museum, Norway

Thursday 20 October 2022 (1pm BST start)

External view of the National Museum of Norway showing Endpoint designed branding signage

About the event

How do you make visiting the National Museum, Norway about more than just viewing Edvard Munch’s ‘The Scream’? This was a key question asked by the client team for the new National Museum, and one that Endpoint were tasked to address and solve. Endpoint’s Alison Richings joins us to share more about the role she and her wayfinding team  played in the creation of some key wayfinding strategies and clever product design for the museum, to facilitate navigation, encourage cross-selling and aid advocacy of the institution.

Finally opened in June 2022, the National Museum, Norway, located in the centre of Oslo, is the largest art museum in the Nordic region. Famous for holding one of the four ‘The Scream’ paintings by Munch, the museum draws tourists from around the world. Consolidating four out of five Norwegian national museums under one roof, it’s the new home of classic and contemporary art, architecture and design, housing a diverse collection of 5,000 works of art and artefacts.

About our speaker

Alison Richings is Wayfinding Design Director of Endpoint. She has been working in our industry for over 22 years. Alison leads the wayfinding design team in the London studio and has worked on a host of large-scale and multi-faceted destination projects including: Saadiyat Island in the UAE; Lusail, the World Cup 2022 Stadium; Heathrow’s Terminal 5; the Royal Opera House; and Harrods.

Alison has always been fascinated by human behaviour: why we make the decisions we do; how the environment impacts that; and how we can make things better for all concerned. She believes in grounding everything in strategy to unlock core insights, and hopes to create the best wayfinding experience for all users. Alison is also a writer, and a speaker about wayfinding.

Register for the event

This talk is free for SDS members. For non-members, the ticket cost is £10 per person. To book your place, please get in touch with our administrator Kate at for the event details (and Zoom link, ID and password, if you plan to join us online).

Not a member, unable to join us for the live-streamed event but would like to watch it at a time convenient to you? We now offer the option to watch the event recording on a time-limited basis for the cost of a £10 ticket. Please email Kate for more information.

[Note: this event will be recorded and available to paid-up SDS members via our Talks Archive within a week of taking place.]


Online via Zoom


20 Oct 2022 13:00

Price : £10.00

Already a member? See details above for booking details.