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Don’t fear the future: how interdisciplinary design is changing to meet new circumstances

Thursday 10 SeptemberImage of people using their smartphones to access wayfinding information

About this event

The ongoing COVID-19 pandemic has changed everything. Its impact has transformed our economy, public and private spaces, and the way we go about our lives individually and collectively. Organisations in every sector, including our own wayfinding and sign industry, have had to adapt and evolve quickly to changed priorities to help us navigate these uncertain times. A current challenge for information designers includes wayfinding in a time of social distancing and reduced capacities.

Join us for a discussion with SEGD’s (Society of Experiential Graphic Design) new CEO, Cybelle Jones who will discuss ideas on embracing the future rather than fearing it as our global call-to-action, and employing experiential communication design thinking as a means to solving small and large-scale problems.  Cybelle will invite participants to challenge the status quo, and work through tactics for creating personal and professional agility over complacency. “When we are willing to take risks and experiment, we can drive innovation and successes to build a new model for our design profession that is sustainable into the future,” she says.

Cybelle will also share her strategic initiatives for SEGD which include elevating the urgent need to rethink our traditional EGD design attitudes. As a design community that focuses on communication as a tool at the intersection of people and place, she is focused on the opportunity to spearhead agility and creativity in ways that other design professions currently don’t. Through this work, Cybelle is setting a path to energize and help evolve our global design community through connectivity and collaboration.

About our speaker

Cybelle Jones is CEO of the SEGD where she is responsible for strategic leadership that fosters excellence in every aspect of SEGD to ensure member value, raised visibility of the profession and financial stewardship. Previously, Cybelle was Principal and Executive Director of Gallagher & Associates. Her leadership and creative direction was integral to the success of the firm and to their position as one of the leading experience design firms. Cybelle Jones studied architecture at the University of Cincinnati and helped establish the Masters of Exhibition Design programme at the Corcoran College of Art + Design in Washington D.C. She received the 2014 SEGD Distinguished Member and was a SEGD Board member from 2006-2012. In addition, Cybelle Jones has received multiple honours including the American Institute of Architects Award of Excellence and has been a guest critic and speaker for organizations including SEGD Xlab, MuseumNext, the Victoria and Albert Museum, Communicating the Arts, American Alliance of Museums, Building Museums Symposium, International Council of Museums and the Fashion Institute of Technology and DAAP (University of Cincinnati).

SEGD is a US-based global, multi-disciplinary community of professionals who plan, design and build experiences that connect people to place. The Society’s membership comprises those involved in shaping content-rich, experiential spaces, including: graphic and information designers, brand strategists, architects, exhibition designers, fabricators, interaction designers, students, wayfinding specialists, educators and students. Founded in 1973 in Washington DC, SEGD has grown to become a community of over 2200 members, from 35 countries, with local chapters as far afield as San Francisco, London, Sydney and Shanghai.

Save the date… Join us on Zoom on Thursday, 10 September at 6pm (BST) / 1pm (EST).

Register for this event

This talk is free for SDS members. For non-members the ticket cost is £10 per person. To join our Zoom talk, please get in touch with our administrator Kate at for the event link, ID and password.

[Note: this event will be recorded and available to paid-up SDS members via our Talks Archive within a week of taking place.]



Via Zoom


10 Sep 2020 18:00

Price : £10.00

Already a member? See details above for booking details.