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The best of British wayfinding 2019

Monday 16 December 2019
A celebration of British Sign Awards 2019 wayfinding category finalists

[Images credited to f.ra., Getty Images and Hufton+Crow]

About this event

Our annual end-of-year seasonal soiree celebrates the best in British wayfinding. Two of the three finalists in the British Sign Awards 2019 wayfinding category will join us to talk through the brief, challenges and inspiration behind their winning commissions:

  • f.r.a. will explore the thinking behind the development of the wayfinding strategy and the design of the signage for Metquarter Liverpool, including the sensitive planning issues associated with a listed Victorian frontage.
  • Populous Activate will examine how the practice’s cross-disciplinary design approach informed the development of authentic and long-lasting experiential spaces at Tottenham Hotspur Stadium London.

About the speakers

Wesley Meyer – Design Director at f.r.a. has worked in the UK, US, Middle East and Asia for over 17 years, delivering wayfinding, placemaking and brand projects at scales ranging from the quick and radical to sector defining mega-projects. His passion to use design as a tool to enhance people’s lives has created an approach that fuses the business objectives of the project with a deeply humanistic and free-thinking approach to design. He is an outspoken member of the design community presenting at events and volunteering at charities, regional universities and design organisations

f.r.a. is a Shrewsbury-based team of designers, who collaborate with architects, developers and planners to unlock the full potential of the built environment. The studio delivers wayfinding, brand and placemaking projects globally – using design to add value and elevate the experience. f.r.a. were appointed as the wayfinding consultant for Westgate Oxford and are currently working on the wayfinding and signage schemes for the Angel Centre Islington, Borough Yards in London and Bhartiya City in India.

Simon Borg – Creative Director (Associate Principal) at Populous Activate has more than 15 years experience of working for multi-disciplinary creative agencies in Australia and the UK. His expertise spans experiential design, graphic design, wayfinding, branding and naming rights activation. Since joining Populous Activate in 2004, Simon has been instrumental in the delivery of projects including the brand activation of London’s O2 Arena, London 2012 Olympics multi-venue wayfinding, as well as brand activation and wayfinding at Tottenham Hotspur’s new 62,062 seat stadium.

Populous Activate is a global collective of brand activation strategists and wayfinding designers. Working primarily within the sports and entertainment sectors, the interdisciplinary team provides activation strategy and consultation to some of the world’s biggest brands. Recent projects include the new stadium for Tottenham Hotspur FC, Google Tel Aviv and London’s O2 Arena.

Register for this event

This talk is free for SDS members and £25 for non-members.

All tickets include food, soft drinks and wine.

To register and confirm your place, please email our administrator Kate at

5.30pm doors open for networking, food and drink, with the start time for talks 6.30pm.

Please note: This event will be livestreamed and available to SDS members via our SDS Live Facebook account.

Event kindly sponsored by

Wood and Wood Logo (black text on white background
Wood and Wood have been the signmaker of choice to many of the UK’s leading brands for over fifty years, gaining the reputation for manufacturing the best quality signage within the industry. Their products are designed to last, from the iconic signage at the Royal Courts of Justice (installed over 30 years ago) through to heavy engineered Crossrail signage which has been manufactured to last a lifetime. The company’s philosophy has held true for five decades: treating every job with the same level of commitment and dedication; offering bespoke solutions with exceptional service to give the country’s leading brands the high-quality signage they demand. Wood and Wood are proud to be large enough to handle the biggest, most complex high street roll-outs whilst being small enough to really care about their clients.


The Gallery, Alan Baxter Ltd, 75 Cowcross Street, London, EC1M 6EJ


16 Dec 2019 17:30

Price : £25.00

Already a member? See details above for booking details.