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On your bike! Creating a new national cycle network in Denmark

Thursday 20 January 2022 (6pm GMT)

Range of signage for Denmark's cycleways wayfinding solution

About the event

Can outdoor wayfinding information increase activity and improve user satisfaction? Marco Berends is leading the Future Recreational Network wayfinding project in Denmark and will share experiences of designing new information to encourage outdoor recreation across the country. Fenne Roefs from MijksWise is collaborating on the project and give us insights into their innovative, ongoing design work and network user research.

This ambitious wayfinding project forms the foundation for a new nationwide network for cycling, hiking and other outdoor activities in Denmark. It began with a first pilot network, concept wayfinding, and mapmaking designs, and is planned for completion in 2023. Solutions include a prototype for signage and a new digital platform to create an integrated digital and analogue wayfinding strategy.

Marco and Fenne explain the complex design processes involved in designing such a large-scale public wayfinding project and share ideas for recreational signage and a user-centred approach at key stages of the project. They highlight the factors particularly important for user experience and what, as information designers, we can learn from the many stakeholders involved in a public network.

About our speakers

Marco Berends is Project Manager at Danish Cycling Tourism who aim to develop recreational cycling in Denmark. He has a degree in Architecture and Communication Design and has worked with wayfinding specialists Mijksenaar, City ID and Triagonal and now and specialises in transportation wayfinding and mapmaking. Originally from The Netherlands, Marco is currently based in Copenhagen.

Fenne Roefs is Director of MijksWise, an institute dedicated to developing and strengthening knowledge of wayfinding. She conducts research, provides expertise to support clients and professionals, and creates bespoke educational programmes. Fenne has a background in both cognitive psychology and graphic design. She has spent five years as a user interface researcher at Delft University of Technology, and 11 years as a wayfinding designer, project manager and creative director at Mijksenaar.

Register for the event

This talk is free for SDS members. For non-members, the ticket cost is £10 per person. To join our Zoom talk, please get in touch with our administrator Kate at for the event link, ID, and password.

Not a member, unable to join us for the live-streamed event but would like to watch it at a time convenient to you? We now offer the option to watch the event recording on a time-limited basis for the cost of a £10 ticket. Please email Kate for more information.

[Note: this event will be recorded and available to paid-up SDS members via our Talks Archive within a week of taking place.]


Online (via Zoom)


20 Jan 2022 18:00

Price : £10.00

Already a member? See details above for booking details.